Morton Michel Nominated as ‘Game Changing Supplier’ at the What’s On 4 Kids Awards!

Morton Michel Nominated as 'Game Changing Supplier' at the What's on 4 Kids Awards!

Imagery for Morton Michel's 'Game Changing Supplier' nomination in the What's on 4 Kids AwardsThe What’s On 4 Kids Awards is THE event for the children’s activities sector and this year the team at Morton Michel are nominated for an award!

Rebecca Henwood, Marketing Manager at Morton Michel, tells us more…

The What’s On 4 Kids Awards is a key date in the Morton Michel diary as it shines a light on the very best children’s activity providers in the UK and we always look forward to sharing so many individual and collective achievements.

The 2021 awards saw nearly 50,000 votes and nominations, 30 winners, 29 highly commended nominees and 100 finalists.  We are excited to be headline sponsor of these prestigious awards once again but even more thrilled to be nominated in the Game Changing Supplier category!

We have been working with and supporting the children's activities sector for almost 50 years and understand the importance that children's activity providers bring to a child's learning and development. We are committed to supporting activity providers and their businesses with our specialist insurance products plus additional benefits, but also with our involvement in the sector. For example, Morton Michel is proud to be a founding member of the Children's Activities Association, supporting the CAA’s focus on improving professional standards in the unregulated childcare industry.

As part of our campaign to show why Morton Michel is a ‘game changing supplier’, we wanted to share with you 5 reasons why we feel we deserve to win this fantastic award:


  1. We listen - Following feedback from our clients, we launched an entirely new Children’s Activity product last year, we have focused on developing our Contact Centre and we are not stopping there with more improvements to come!

  2. We support - We provide children’s activity providers with the tools they need to support their business, including legal advice, training, risk management and counselling. Not only that, but we are a strong advocate for the children’s activity sector.

  3. We understand - We have been working with the childcare sector for almost 60 years, growing and learning with them every step of the way.

  4. We are specialists - We are proud to offer the only dedicated children’s activity insurance product on the market. Our products, additional benefits and team cannot be found anywhere else!

  5. We are involved - We are a founding member of the Children’s Activities Association, helping to develop and set benchmark standards within the sector. You will find us at many industry events as attendees, exhibitors, speakers and sponsors. We have even raised over £20k for industry focused charities! 

Every vote counts so please vote for Morton Michel at Voting close on Friday 22nd July.

Follow the Morton Michel team on LinkedIn for regular news and updates.